KRS creative a multi-disciplinary designer
and art director

Take a look at the services I offer and my approach.
And let’s create something awesome together!

WHAT DO I DO?

I offer top-notch, turn-key design solutions that are a reflection of my clients’ values, differentiate their brands and amaze their customers.

HOW DO I DO IT?

I’m honest and responsible in my work. I question the status quo and improve it if need be. I respect others, promote principles and care about the design as much as the business results it would deliver.

WHY DO I DO IT?

To help purpose-driven organizations reach their true design potential and to make the world a more awesome place.

Ideology

PARTNER. NOT A CONTRACTOR.

I believe that quality branding and effective advertising require more than a service provider to do the job. It requires a partner that would listen and understand the client’s needs, proactively suggest and question opportunities and do all that with a genuine care.

DESIGN THAT WORKS

Art for art's sake, or art for people's sake? This never-ending debate can go on forever but I believe that design is for us, the people. Great design is only as great as the purpose it serves. There’s a saying: 'Design is not for philosophy, it’s for life' and I stand firmly behind it.

HONEST AND RESPONSIBLE

Profit making is not my primary goal. It is only the outcome of the process. In my work I’m lead by responsibility, honesty and work ethics. If the strategic analysis shows that you don’t need a specific service, I do not propose it to you, no matter how profitable it could be.

CARING FOR DESIGN

Design is my true passion. That is why I value the quality of the design as much as I value my clients. There is no such thing as “good enough” in my book. I always strive to be better during our creative journey to perfection.

Services

WEB / MOBILE

  • Wireframing
  • Prototyping
  • Functional specifications
  • Create habit-forming UX
  • User flow
  • User journeys
  • Refine and reconceptualize UX/UI
  • Analyze feasibility by presenting proof-of-concepts
  • Website Design
  • Mobile Application Design

BRAND STRATEGY

  • Competitive Analysis
  • Trend Analysis
  • Global Best Practices Research
  • Positioning
  • Brand Story
  • Brand Architecture (Multi-Brand Strategy)
  • Naming
  • Slogan / Tagline
  • Communication Plan

BRAND DESIGN

  • Logo Design
  • Stationery (Business Cards, Letterheads, Envelopes, etc.)
  • Corporate Identity Book
  • Package Design
  • Promotional Materials
  • Keynote Presentations
  • Ad Page Layout
  • Trade Show Booth Design

PRINT

  • Advertising Campaign Concepts
  • Print Ads (Newspaper / Magazine)
  • Outdoor Ads
  • Brochures / Catalogues
  • Annual / Activity Reports
  • Coffee Table Books
  • Movie, TV Show Posters (Key Art)
  • Home Entertainment (CD, DVD, etc.)
  • T-Shirt / Apparel
  • Book / Magazine Covers
  • Press Releases

Clients

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I had the pleasure to work with Krasi on numerous different projects where his creativity, professionalism, and fundamental knowledge of the UI/UX design concept came in extremely helpful. He proved to be reliable, easy to work with, proactive and capable to deliver an outstanding product. Krasi has an attention for the detail but at the same time he is able to look at the whole picture. This is an extremely rare quality that contributed greatly and improved the quality of our projects. I’d love to work with him again and I would definitely recommend you having Krasimir on your team.

Ivailo Gurov Communications Director at SOS Children's Villages

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